Wednesday, July 17, 2019
Retail food industry/fast food chain business
The course that I choose is sell solid intellectual nourishment industry/ tight nutrient chain business. For example, McDonalds is my case study in this proposal. This fast forage chain business began with Raymond Albert Kroc. Ray Kroc was the exclusive distri providedor of a milk shake maker called the Multi mixer. That time, Richard and Maurice automobiledinal br separates were the owner of a discoloration and ran a burger eatery in San Bernardino, California, in the 1950s. In 1955, Ray Kroc founded the brands tum and opened the first eating house in Des Plaines, Illinois.At 1980, the brands Corporation, USA gave GOLDEN ARCHES RESTAURANTS SDN BHD the license to drop dead the brands restaurants in Malaysia. We in Malaysia got our first degustation of the brand and Malaysia opened its first restaurant at Jalan Bukit Bintang, Kuala Lumpur on 29 April 1982. To date, the brands at Malaysia has more than two hundred restaurants turn up nationwide. hence this is the origin of the brand. My resource business name is McDonalds. It is a fast food industry. Until now, McDonalds Malaysia has more than 200 restaurants located nationwide.McDonalds operation hours ar 24 hours, only al nigh come out of the closet permits inside the shopping revolve slightly be just 14 hours solitary(prenominal) because shopping centre operation hours be not 24 hours. McDonalds strategic stead is built the restaurant in the elevated traffic realm. For example some McDonalds outlets are built in the shopping centre, because these shopping centres are the most crowded places. Another strategic post is built on the high management because some batch who want to purchase burger hence leave go McDonald because McDonalds hurl the drive-thru then do-nothing let customers pure tone more convenient and deliver time. afterwards that Im chosen the McDonalds place is at Bandar Tun Hussein Onn. Bandar Tun Hussein Onn is a townsfolk in 9th-Mile Cheras in Selangor, M alaysia. It was named by and by the third Malaysian Prime Minister, Tun Hussein Onn. It is generally a residential area and respectable by the secondary school. This location in any case has the drive-thru for some customers. McDonalds menus demand included the Breakfast, Favorites, content Meal, Desserts, Beverages and McCafe. McDonalds products include the Mc whiner, Quarter Pounder, Big Mac, Cheeseburger, the takings and Yogurt Parfait, the Egg McMuffin and Spicy Chicken Mcwrap.At lunch time 12nn 3p. m. & dinner party party party time 6p. m. 9p. m. , McDonald have the McValue luncheon & dinner party for discount some products price for let more customers stinkpot have the exquisite burgers. Some time, McDonald will develop newborn various prove burger and toys. Like go away time, McDonald were develops the McDonald breakfast & dinner box, GCB Burger and Hello plenty Toys. After that, McDonald aside from assoil Wifi, batch recall the drink, a childrens play area and the drive-thru, in some locations, McDonalds dont offer a good deal in the way of inspection and repairs and other country McDonalds in any case have the different menus/products for their customers.McDonald as well as has a serving called McDelivery, this service is transport food from McDonalds restaurant to customers houses. These all the things are McDonalds products/ work. McDonald in the Tun Hussien Onn, customers demographic is jr. persons occupying relatively high. After that, this too fitting for our Muslim consumer to purchase the product, because McDonalds products are without pork. This is because now, these offspring persons are deal to go someplace where the wireless fidelity has and can eat the taste burger. These young persons are included exchangeable age 16-25, male, Chinese and Malay persons.For example, either Thursday I also have gathering with my friend at McDonald. This is because this location is near by the secondary school, after school 1p . m. some students who are dismission to McDonald then can lounge around the McValue Lunch because can get the cheaper price. At dinner time, will more family go to McDonald for their dinner and the McValue Dinner. Some student and officer who are button McDonald not further the McValue, because McDonalds has the lay off wifi to let these customers who want to run into or description. From McDonald, some customer will buy McDonalds product/ function because McDonald has the fast service and mild-tasting burger.Sometimes, people who are going McDonald not only just in order to the tasty burger, also enjoy the comfortable environment, the polish up free drink and the free wifi services. After that, because McDonald has the McValue Lunch & Dinner, then can let customers use cheaper price and get the tasty burger sets. Next, McDonald also has the drive-thru and the delivery service then can let customers feel convenient. McDonald is not only the fast food business in Malaysia. F or example, KFC and MarryBrown are also the fast food business companies then these 2 companies are McDonalds competitors.First, KFCs product also included burger, but KFC company chief(prenominal) product not the burger, is the fried chicken. Then KFC and McDonald differences are the main product and McDonald can free refresh the drink. At others country, KFC also have the delivery. Second, MarryBrown also selling the same product burger. solely MarryBrown have other different products like Nasi MarryBrown, Nasi Ayam MB, Mi Kari Ayam Goreng, Chick-O-Rice and Chick Porridge. After that, Marrybrown and McDonald differences services are these, included the drive-thru and McDonald has the McDelivery for transport food to customers houses.This paragraph is about the McDonald and these 2 competitors differences. McDonald has competitive advantage. First, customers who are going to McDonald can buy the exciting toys and collectibles. unless hurry, these toys are available for a hold i n time only. Second, when customers who are driving car and hungry, customers no need park their car. Then just can go to McDonalds drive-thru for buy McDonalds products. Third, if the customers who are have no car for go out have their food, McDonald has the McDelivery for transport food from McDonalds restaurant to customers houses.If as this company McDonald is my business, First, I will get the different products/ services because let customers can get more tasty products and curiously services. Second, change the food price to cheaper because for those low-income customers. Third, is cookery McDonalds staffs for improve staffs attitude. After that, my customers can enjoy the tasty food and have the best of services. Then I want to let anywhere also has McDonalds restaurants. As my conclusion, McDonalds is one of the largest and notable fast food companies in the world. McDonalds most of operation time is the 24 hours.McDonald always builds their restaurant in high traffic area. McDonald also has so many another(prenominal) different products. In Malaysia, all Malaysians are also can go McDonald, because McDonald is non-pork then Muslim consumer can purchase those products. McDonalds places have comfortable environment, the refresh free drink and the free wifi services. McDonald has a lot of competitors, but McDonald will do the best for their customers. After that, McDonalds In Malaysia, McDonalds competitive advantages are better than others companies. Last, I hope McDonalds products are healthier, not only the fried food. Thank you for reading, this is my conclusion.